Peter Somoff will present how Technology & Science is applied during bowling ball design, manufacturing and testing at Storm.
Somoff, the Director of Global Technical Communications for Storm Products, spends much of his time conducting seminars about bowling balls, drilling techniques and other pro-shop-related topics, but his role also allows him to spend a lot of face time with bowlers eager to improve on the lanes.
Over the years, he has served a variety of roles with Storm and now covers a territory that includes Africa, Australia, Europe and the Middle East, where he meets with pro shops and their customers directly to educate them about the company's products.
He has owned or operated more than a dozen pro shops during his career in the bowling industry, and he is an International Bowling Pro Shop and Instructors Association (IBPSIA) Master Instructor.
Competitively, Somoff earned two Professional Bowlers Association regional titles during a PBA career that spanned from 1982-2003.